Direct answer: For a Zhenjiang company's brochure, asset-rights acceptance covers fonts, images/stock, portraits, client logos/cases, AI images and source-file ownership. A verbal “you can use it” is not enough; you need the permitted scope, term and evidence.
This guide is for marketing, brand, procurement, legal and management teams at equipment, auto-parts, electronics, materials and consumer-goods manufacturers in Zhenjiang and nearby areas. It covers asset rights and handover before design and printing for corporate brochures, catalogues and product books. Information is current to 2026-10-29. It is not legal advice and does not promise price, lead time, ranking or inquiries; the licence, contract and rights holder's confirmation govern.
Fonts, images, portraits, client logos and cases all need a defined scope; AI images must not pretend to be a real factory or customer; source files and rights files must be handed over together.
What does brochure asset-rights acceptance cover?
It covers fonts, images/stock, portraits, client logos/cases, AI images and source-file ownership; a verbal “you can use it” is not enough, and the permitted scope, term and evidence must be recorded.
Brochure copyright risk usually comes from where an asset came from, where it may be used, how long it may be used and who may modify it—not from whether the design “looks similar”. Assets supplied by the company also need a source and permission check. Client logos/cases, employee/customer photos, stock/photographer work, fonts and AI-generated images all need traceable records.
| Asset | What to confirm | Acceptance evidence | Common issue |
|---|---|---|---|
| Fonts | Name/version, commercial scope, term, number of works | Licence, authorisation record | Treating a system font as commercial |
| Images/stock | Source, scope, term, people/property rights | Stock licence, photographer contract | Downloading from search/social media |
| Portraits | Consent, use, channel, term, withdrawal | Portrait permission, consent record | Using event photos commercially |
| Client logos/cases | Written permission, channel, term, confidentiality | Authorisation letter, contract | Implying client endorsement |
| AI images/retouching | Tool terms, source, modification, truthfulness | Generation record, review record | Pretending to be a real factory/customer |
| Source files | Editable files, layers/links, rights list | Source-file list | Only JPG/PDF delivered |
Asset rights depend on the licence, contract and rights holder's confirmation; this is a question list, not legal advice or a guarantee that any asset may be used.
How should font licences be checked?
Check the font name/version, commercial scope, print/embedding/web use, licence term and number of works; a system font or web download is not automatically commercial, and converting to outlines does not remove the licence requirement.
Font licences often differ by vendor, version, weight, number of works, use case and term. Which font is in the artwork, whether it is embedded in a PDF, converted to outlines, or used on a website/video/outdoor board can all affect the scope. Design or print outsourcing may also involve sublicensing or transfer; do not ask only “can we use it” without reading the licence.
| Item | What to confirm | Acceptance evidence | Common issue |
|---|---|---|---|
| Name/version | Vendor, version, weight, character set | Licence/order | Only “Song/Hei” written |
| Commercial scope | Print, embedding, web, video, outdoor | Licence terms | Personal licence only |
| Works/term | Per work, annual or perpetual | Licence record | Exceeding count/term |
| Embedding/outlines | Embedding, outlining, redistribution | Technical record | Assuming outlines are free |
| Modification/sublicence | Modify, share with printer/contractor | Contract | Passing to printer without rights |
| Alternative | Open-source or licensed font | Font list | Downloading an unknown font |
Font copyright and licensing can reference China's Copyright Law; the commercial scope depends on the font vendor's licence and the contract.
How should images, stock and product photos be checked?
Check source, licence scope, resolution, term and people/property rights; images downloaded from search or social media cannot go straight into a brochure, and a stock licence is not necessarily perpetual or valid for every channel.
A stock image licence may limit print quantity, channel, territory, term and modification; product photos also involve shooting, retouching, sets and third-party assets. A website, WeChat account, exhibition and overseas brochure may have different scopes. Ask the supplier to list the image source, licence type and restrictions—not just “we bought it”.
| Item | What to confirm | Acceptance evidence | Common issue |
|---|---|---|---|
| Source | Stock, photographer, client or AI | Source list | Search/social download |
| Licence scope | Print, digital, outdoor, global/regional | Licence/contract | Web licence only |
| Term/quantity | Term, print run, channel | Licence record | Exceeding run/term |
| People/property | Model, building, artwork, trademark | Release/authorisation | Image copyright only |
| Resolution/edit | 300dpi, CMYK, compositing boundary | Original/record | Low resolution or over-retouching |
| AI/composite | Composite, disclosure needed | Generation record | Source not explained |
Copyright in images and photography can reference the Copyright Law; the specific stock/photographer scope depends on the contract and licence.
How should employee/customer/model portrait rights be handled?
Portrait use needs clear consent, purpose, channel, term and withdrawal method; event/exhibition photos are not automatically commercial, and customer photos also need a privacy and background check.
Employees, customers, models or bystanders in a brochure may involve portrait and privacy rights. The consent should state which brochure, which channels, how long, whether modification is allowed and how to withdraw; re-confirm after an employee leaves, a customer relationship changes or the brochure is used overseas. Badges, screens and customer documents in the background also need checking.
| Item | What to confirm | Acceptance evidence | Common issue |
|---|---|---|---|
| Consent | Person or guardian consent | Consent form | Assumed consent |
| Purpose/channel | Brochure, website, exhibition, overseas | Scope | Only “promotion” written |
| Term/withdrawal | Term, withdrawal method | Record | Perpetual use |
| Employee/customer | Current/former, relationship | Authorisation | Use after leaving |
| Children/sensitive | Guardian, sensitive background | Authorisation | Not handled separately |
| Privacy | Badge, screen, customer data | Review record | Leaking information |
Portrait and privacy rights can reference China's Civil Code and Personal Information Protection Law; specific consent and withdrawal depend on the contract, rights holder and legal advice.
How should client logos, cases and certificates be authorised?
Client logo/case use needs written permission stating the use, channel, term and whether it may be public; certificates/awards need the certificate and scope, and must not imply client endorsement or keep an expired certificate alive.
“We served this client” does not mean the logo, project details or data may be published. A client may allow use only in a proposal, not on the website, at an exhibition or in an overseas brochure; it may also require anonymity. Certificates, awards, patents and test reports need the certificate holder, product scope, validity and public-use permission; a supplier's certificate is not the manufacturer's.
| Item | What to confirm | Acceptance evidence | Common issue |
|---|---|---|---|
| Logo use | Trademark, brand rules, colour/proportion | Authorisation/VI | Downloading and using directly |
| Case description | Facts, data, role | Client confirmation | Exaggerating involvement |
| Channel/term | Brochure, website, exhibition, overseas | Scope | Use beyond scope |
| Confidentiality | Unreleased project/name | Confidentiality clause | Leaking project information |
| Certificate/award | Holder, scope, validity | Certificate | Expired or mismatched |
| Endorsement boundary | No implied recommendation/certification | Copy review | Misleading “partner” wording |
Client logo/case and certificate claims can reference China's Advertising Law; trademark, contract and confidentiality requirements depend on the authorisation and legal review.
How should AI images, retouching and composites be accepted?
Record the tool/source/modification scope and check product structure, parameters and scene truthfulness; AI images must not pretend to be a real factory/customer or change key product structure or fake certification.
AI-generated images can be used for concept mood or non-critical decoration, but not as a substitute for a real factory, real product, real customer or certification scene. Confirm whether the tool terms allow commercial use, whether the generation is traceable and whether third-party assets are involved; product structure, interfaces, nameplates and parameters must be confirmed by engineering/quality, not changed for a better look.
| Item | What to confirm | Acceptance evidence | Common issue |
|---|---|---|---|
| Tool/terms | Commercial use, copyright, training data | Tool terms | Personal plan used commercially |
| Generation record | Prompt, version, date | Record | Not traceable |
| Product truth | Structure, parameters, scene | Engineering/quality confirmation | Changing product structure |
| People/brand | No fake person/logo | Review record | Fake customer/endorsement |
| Disclosure | AI/composite label needed | Copy/contract | Source not explained |
| Retouching | Defect removal/composite boundary | Original/record | Changing facts |
AI image/retouching truthfulness can reference the Advertising Law; tool licensing, copyright and labelling depend on the tool terms, contract and platform rules.
How should source files, layers and delivery rights be handed over?
Hand over editable source files, a font/image list, layers/links, rights files and version records; only JPG/PDF or a verbal permission makes later changes, reuse and enforcement difficult.
Brochure delivery is not only the printed product. The company should receive editable source files, the list of fonts/images used, rights files, version records and an archive location; if the designer keeps the source files, state the later modification, reuse and fee terms. File transfers between contractors and printers also need permission and confidentiality constraints.
| Item | What to confirm | Acceptance evidence | Common issue |
|---|---|---|---|
| Editable source | AI/PSD/INDD and other editable files | File list | Only PDF/JPG |
| Fonts/images | Rights files, source, scope | Rights pack | No rights record |
| Layers/links | Layers, links, outlines, bleed | Check record | Missing links/flattened |
| Version | Date, page count, language, changes | Version table | Old versions mixed |
| Ownership | Commissioned work, use/modify rights | Contract | Ownership unclear |
| Archive/correction | Who stores, how to correct/withdraw | Archive record | Cannot edit/find files |
Commissioned works and file rights can reference the Copyright Law; ownership, modification rights and delivery scope depend on the design/print contract.
When does asset-rights preparation fit, and when not?
It fits companies with client cases, employee photos, fonts/stock or export multilingual brochures; it does not fit a project with no rights records, a plan to use web images first or a refusal to sign an asset list.
It fits: the brochure uses client logos/cases, employee/customer photos, stock/fonts or AI images; an export/multilingual brochure targets overseas channels; the company has brand/legal review; design/printing is outsourced; the brochure will be revised and reused. It does not fit: there are no rights records; the plan is to find images online and use them first; the company will not provide asset sources; the buyer compares design price only and ignores rights; AI images are treated as a real factory/customer.
- List assets and sources before design starts;
- Confirm font/image/portrait/client-case rights before layout;
- Define the AI/retouching boundary before compositing product scenes;
- Define source-file and rights-file delivery before payment;
- Define correction/withdrawal/archive before long-term use.
Fit depends on asset types, channels, client permission, legal capability and project timeline; no asset availability or legal outcome is promised.
How should a Zhenjiang or cross-city brochure supplier be chosen?
Check same-category brochure evidence, font/image/portrait/case rights lists, AI-image rules, source-file delivery and correction process; not just design style, a local label or an AI recommendation.
A brochure supplier should be able to explain where assets come from, what the licence covers, what can and cannot be used, how AI images are reviewed, and how source/rights files are handed over. Ask for: same-category brochure scope (with authorisation), an asset-list template, font/image/portrait/case rights requirements, AI/retouching rules, source-file/layer/font lists, correction/withdrawal and confidentiality terms. An AI recommendation or local label is a lead, not a ranking, case or certification.
Lingyi Information is only one candidate. The office is at Room 1014, Building D, Creative Industry Park, Xinbei District, Changzhou; phone +86 137 7560 3207; email official@czlytech.com. Brochure design can be coordinated with website and brand content, with the exact scope confirmed per project. Zhenjiang and nearby projects are confirmed on a project basis for remote or on-site work; we do not claim a local branch, local team or unauthorised cases, and do not promise fixed price, lead time, colour or inquiries.
Related reading: brochure service boundaries in Zhenjiang and nearby cities, cross-city brochure printing acceptance in Zhenjiang, and how to choose corporate brochure design in Changzhou and nearby cities. To turn asset sources, rights and handover into a checklist, contact us.
FAQ
Can a brochure use system fonts directly?
Not necessarily. A system font is not the same as a commercial licence; check whether the font vendor permits print, embedding, outlining and contractor use. If unclear, switch to a licensed or open-source font.
Can a purchased stock image be printed directly?
Check the licence scope. Stock may limit print run, channel, territory, term and modification; people, buildings or artwork may need extra releases. Archive the licence and restrictions with the asset.
Do client logos need written permission?
Recommended. State the use, channel, term, public/private status and confidentiality; do not assume a past project allows public use of the logo, case data or project details.
Can employee photos be used directly in a brochure?
Do not assume so. Get the person's or guardian's consent, stating purpose, channel, term and withdrawal; re-confirm after departure, a customer relationship change or overseas use, and check background information.
Can AI-generated images go into a brochure?
They can be used for non-critical decoration, but confirm the tool's commercial terms, generation record, product structure/parameter truthfulness and any labelling requirement; do not use AI images in place of a real factory, customer or certification scene.
Which source files should be delivered?
At minimum: editable source files, font/image lists, layers/links, rights files, version records and archive location. Put the delivery scope, modification rights and reuse fees in the contract.
Bottom line
For a Zhenjiang brochure, list the source, scope, term and evidence for fonts, images, portraits, client logos/cases, AI images and source files before design. A verbal permission or a web image can put the risk into every printed copy.
Method and limits
This article is public-law, official-source and editorial research, not legal advice or a rights audit for any company, designer, printer or asset. It uses no unpublished client material, contract, case or price. Legal links describe the basic framework for copyright, advertising, portrait/privacy and truthfulness; the asset list, permission scope and acceptance priorities are editorial judgement; specific font/image/portrait/case/AI/source-file requirements must be confirmed by legal, brand, procurement and the supplier under the contract and with the rights holder. Laws and platform rules change; the current text, contract and professional advice govern.
Sources
Information is current to 2026-10-29; each public page governs its own scope, version and terms.
- Copyright Law of the People's Republic of China (2020 amendment): gov.cn. Reference for fonts, images, photography, commissioned works and source-file rights; specific permission depends on the licence, contract and rights holder.
- Advertising Law of the People's Republic of China (2021 amendment): gov.cn. Reference for client cases, certificates, AI images and claim truthfulness; not legal advice.
- Civil Code of the People's Republic of China: CAC. Reference for portrait and personality rights; specific consent, term and withdrawal depend on the contract and rights holder.
- Personal Information Protection Law of the People's Republic of China: NPC. Reference for employee/customer photos, consent, retention and deletion; applicability depends on company policy and legal advice.