Direct answer: for one public status page, annual pricing and 250/1,000/5,000/25,000 subscribers per month, status pages in 2026 cost about: 250 subscribers — Statuspage Hobby 29, Better Stack 29; 1,000 — Statuspage Startup 99, Better Stack 29; 5,000 — Statuspage Business 399, Better Stack 189; 25,000 — Statuspage Enterprise 1,499, Better Stack 989 USD per month. Better Stack’s 29 includes one responder, one status page and 1,000 subscribers; additional 1,000 subscribers are 40. Statuspage tiers by subscribers/members/metrics. For white-label (removing the “Powered by” footer), Better Stack adds 208/page/month: at 1,000 subscribers that becomes 237, above Statuspage Startup at 99; at 5,000 it is 397, essentially tied with Statuspage Business at 399; at 25,000 it is 1,197, still below 1,499. The choice is not “who is cheaper” but “subscriber count + white-label + whether you need on-call/monitoring”.
This guide is for SRE, support and procurement teams running public status pages, incident communication, SLA disclosure and customer trust. Data cut-off: 6 November 2026; prices come from the US pricing pages/docs of Atlassian Statuspage and Better Stack, in USD, excluding tax; all TCOs are editorial calculations, not vendor quotes. “Subscriber/member/page/responder” mean different things, so official facts, editorial assumptions and non-comparable items are kept separate.
Statuspage: Hobby 29 (250 subscribers/5 members), Startup 99 (1,000/10), Business 399 (5,000/25), Enterprise 1,499 (25,000/50); Custom CSS from Startup, SMS/webhook from Startup. Better Stack: 29/responder includes one page + 1,000 subscribers; extra 1,000 subscribers 40, extra page 12, Custom CSS 12, white-label 208. At 1,000 subscribers Better Stack is lowest; with white-label Statuspage wins at 1,000; at 5,000 they are close; at 25,000 Better Stack is lower.
Two meters: subscriber tiers / responder + subscribers
Statuspage: Hobby 29/month includes 250 subscribers, 5 members, 5 metrics, email/Slack/Teams notifications, custom domain and REST API; Startup 99/month includes 1,000 subscribers, 10 members, 10 metrics, email/SMS/webhook, Slack/Teams and Custom CSS; Business 399/month includes 5,000 subscribers, 25 members, 25 metrics, Custom CSS/HTML/JS, component subscriptions and RBAC; Enterprise 1,499/month includes 25,000 subscribers, 50 members and 50 metrics. Better Stack: Responder 29/month annual includes on-call/incident/monitoring/status pages, one status page, 1,000 subscribers, unlimited members and unlimited phone/SMS; extra public status page 12/page/month; Custom CSS 12/page/month; white-label 208/page/month; password protection 42/page/month; SSO 208/page/month; extra 1,000 subscribers 40/month.
| Platform/tier | Annual monthly | Subscribers/members/metrics | Main boundary |
|---|---|---|---|
| Statuspage Hobby | 29 | 250 / 5 / 5 | Email/Slack/Teams; no SMS/webhook |
| Statuspage Startup | 99 | 1,000 / 10 / 10 | SMS/webhook, Custom CSS |
| Statuspage Business | 399 | 5,000 / 25 / 25 | Custom CSS/HTML/JS, RBAC, component subscriptions |
| Statuspage Enterprise | 1,499 | 25,000 / 50 / 50 | Higher subscriber/member/metric limits |
| Better Stack Responder | 29 | 1 page / 1,000 subs / unlimited members | On-call/monitoring/logs included; extra page 12 |
Sources: Atlassian Statuspage Pricing and Better Stack Pricing (US, accessed 6 November 2026). USD, excluding tax; Statuspage uses annual monthly prices; Better Stack uses Responder annual price. White-label, Custom CSS, extra subscribers/pages, SMS/SSO, support and migration are separate.
Four tiers: Better Stack lowest at 1,000, Statuspage wins with white-label
One status page, base features, annual: 250 subscribers — Statuspage 29, Better Stack 29; 1,000 — Statuspage 99, Better Stack 29; 5,000 — Statuspage 399, Better Stack 189 (29 + 4 × 40); 25,000 — Statuspage 1,499, Better Stack 989 (29 + 24 × 40). If Better Stack needs white-label, add 208/page: 237 at 250/1,000, 397 at 5,000, 1,197 at 25,000. Annual: 348/348/2,844; 1,188/348/2,844; 4,788/2,268/4,764; 17,988/11,868/14,364 (Statuspage/Better Stack/Better Stack+white-label).
| Subscribers (1 page) | Statuspage | Better Stack | Better Stack + white-label |
|---|---|---|---|
| 250 | 29.00 | 29.00 | 237.00 |
| 1,000 | 99.00 | 29.00 | 237.00 |
| 5,000 | 399.00 | 189.00 | 397.00 |
| 25,000 | 1,499.00 | 989.00 | 1,197.00 |
Editorial calculation, not a quote. Statuspage = tier annual monthly price; Better Stack = 29 + max(0, subscribers − 1,000)/1,000 × 40; + white-label adds 208/page. Excludes tax, extra pages, Custom CSS, password/SSO, SMS, support and migration; Statuspage’s white-label/brand removal is not separately listed publicly and is not guessed.
Why 1,000 flips: subscriber allowance vs white-label fee
Better Stack’s 29 includes 1,000 subscribers, so at 1,000 it is far below Statuspage Startup at 99; but white-label at 208/page pushes 1,000 to 237, above Startup at 99. At 5,000, Better Stack is 189, or 397 with white-label, essentially tied with Statuspage Business at 399; at 25,000, Better Stack is 989, or 1,197 with white-label, still below Enterprise at 1,499. In short: if you do not mind “Powered by Better Stack”, it is clearly cheaper at 1,000+; if you must white-label around 1,000 subscribers, Statuspage Startup is cheaper; at 5,000 white-label is near parity; at 25,000 Better Stack is still lower. Better Stack’s 29 also includes on-call/monitoring/logs, so the real gap is larger if those would otherwise be separate purchases.
| Subscribers | Statuspage | Better Stack base | Key judgment |
|---|---|---|---|
| 250 | 29 | 29 | Same price; choose by features/brand |
| 1,000 | 99 | 29 / white-label 237 | No white-label: Better Stack; white-label: Statuspage |
| 5,000 | 399 | 189 / white-label 397 | Near parity with white-label |
| 25,000 | 1,499 | 989 / white-label 1,197 | Better Stack lower |
Editorial calculation, not a quote. Excludes tax, extra pages, Custom CSS, password/SSO, SMS, support and migration; Statuspage white-label/brand removal is not publicly itemized and is not guessed.
Feature boundaries: status-page specialist vs observability bundle
Statuspage is a status-page specialist: subscriber tiers, component subscriptions, SMS/webhook, Custom CSS/HTML/JS, RBAC, metrics/components and Slack/Teams integrations, fitting external SLA/customer communication; Hobby lacks SMS/webhook and Custom CSS starts at Startup. Better Stack places the status page inside its on-call/monitoring/logs platform: 29/responder includes one page, 1,000 subscribers, unlimited members and unlimited phone/SMS; extra page 12, Custom CSS 12, white-label 208. It fits teams already using it for monitoring/on-call, reducing tool count. For a simple public page + email subscriptions, both work; for component-level subscriptions/complex branding/large subscriber tiers, Statuspage is more specialized; for a status page sourced from the same monitoring/alerting, Better Stack is smoother.
| Capability | Statuspage | Better Stack |
|---|---|---|
| Public status page | Yes | One included with Responder; extra 12/page |
| Subscribers | 250/1,000/5,000/25,000 tiers | 1,000/page included; extra 1,000 subs 40 |
| Members | 5/10/25/50 | Unlimited |
| Custom CSS/white-label | CSS from Startup; white-label by tier/contract | CSS 12/page; white-label 208/page |
| SMS/webhook | From Startup | Unlimited phone/SMS (on-call) |
| On-call/monitoring/logs | No (integrations) | Included |
Sources: Atlassian Statuspage Pricing and Better Stack Pricing/Status Pages docs (accessed 6 November 2026). This is a public tier overview; components, subscriptions, SSO, audit, SLA and data residency depend on tier/contract.
Which option fits which scenario?
250 subscribers, public status page only: both 29, choose by brand/features. 1,000 subscribers, no white-label: Better Stack 29 is clearly lower; must white-label: Statuspage Startup 99 is lower. 5,000 subscribers: Better Stack 189 (397 white-label) vs Statuspage Business 399; with white-label it is near parity, choose by features/ecosystem. 25,000 subscribers: Better Stack 989 (1,197 white-label) below Statuspage Enterprise 1,499. Already using Better Stack for on-call/monitoring/logs: the status page’s marginal cost is lowest; need specialist component subscriptions/complex branding: Statuspage; enterprise compliance/SSO/audit: higher tiers/contracts.
| Scenario | First choice | Why | Check first |
|---|---|---|---|
| 250 subscribers/base | Either | Both 29 | SMS/CSS/brand |
| 1,000/no white-label | Better Stack | 29 includes 1,000 | Extra page/subscriber price |
| 1,000/must white-label | Statuspage Startup | 99 vs 237 | Custom CSS/brand |
| 5,000/white-label | Either | 397 vs 399 | Components/members/metrics |
| 25,000 subscribers | Better Stack | 989/1,197 vs 1,499 | Enterprise compliance/support |
| On-call/monitoring/logs in one | Better Stack | Same platform | Monitoring/log tier |
Sources: the two official pricing pages (accessed 6 November 2026). This is an editorial decision matrix, not vendor advice; actual status-page availability, notification delivery, subscriber experience, SLA and support response were not tested.
What should procurement and acceptance specify?
At least ten things: subscriber count/growth, status-page count, team members, components/metrics, notification channels (email/SMS/webhook), Custom CSS/white-label, subscriptions/import, SSO/audit, SLA/support, migration/integrations. Run a 2–4 week POC on real incidents and record publish latency, notification delivery, subscriber growth, component updates and the bill; do not compare only “29/99 per month”.
- Subscribers: current/growth, import/export, per-component subscriptions.
- Pages: public/private pages, custom domain, multilingual.
- Team: members/roles/RBAC, SSO/SCIM.
- Components: components/metrics, component subscriptions, uptime history.
- Notifications: email/SMS/webhook/Slack/Teams; SMS countries/volume.
- Brand: Custom CSS/HTML/JS, white-label, custom domain.
- Integrations: monitoring/on-call auto-updates, API/webhook.
- Compliance: data residency, encryption, audit, BAA/HIPAA.
- Contract: annual/monthly, subscriber/page changes, overage, renewal uplift.
- POC: 2–4 weeks of real incidents; publish latency, notification delivery, subscriptions, components and bill.
FAQ
What is cheapest for 1,000 subscribers?
No white-label: Better Stack 29, Statuspage Startup 99; must white-label: Statuspage 99, Better Stack 237 (29 + 208). “Cheapest” depends on whether you accept the “Powered by Better Stack” footer.
What about 5,000 subscribers?
Statuspage Business 399, Better Stack 189; with white-label Better Stack is 397, essentially tied with 399. Choose by component subscriptions/members/metrics/ecosystem, not a few dollars.
What about 25,000 subscribers?
Statuspage Enterprise 1,499, Better Stack 989; with white-label 1,197, still below 1,499. At large subscriber counts, Better Stack’s “40 per extra 1,000” is lower than Statuspage’s tier price.
What does Better Stack’s 29 include?
One responder, one status page, 1,000 subscribers, unlimited members, plus on-call/incident/monitoring/logs/traces entry and unlimited phone/SMS; extra page 12, Custom CSS 12, white-label 208, extra 1,000 subscribers 40.
Is Statuspage Hobby enough?
250 subscribers/5 members/5 metrics with email/Slack/Teams, custom domain and API; no SMS/webhook and no Custom CSS (Startup and above). It fits small teams/few customers; SMS/branding/more subscribers require an upgrade.
Why is white-label so different?
Better Stack’s white-label is 208/page/month, pushing 29 to 237; Statuspage Startup includes Custom CSS at 99, but whether brand removal is included depends on tier/contract. If white-label is mandatory, confirm which Statuspage tier removes branding and at what price before comparing.
Can we use Statuspage alone?
Yes. It is a status-page specialist with component subscriptions, SMS/webhook, Custom CSS/HTML/JS and RBAC, but on-call/monitoring/logs are separate. If those already sit in Better Stack, the status page’s marginal cost is lower.
What hidden costs should we expect?
Extra subscribers/pages, Custom CSS, white-label, password protection, SSO, SMS/phone, components/metrics overage, enterprise compliance/residency, support/SLA, migration/integration and tax. Statuspage SMS/webhook starts at Startup; Better Stack white-label/SSO/password are per-page add-ons.
Research method and limitations
This article separates “official facts” from “editorial modelling”: Statuspage Hobby/Startup/Business/Enterprise subscriber/member/metric limits and monthly prices, and Better Stack Responder price/1,000 subscribers/extra subscriber/page/white-label/CSS prices come from the two US pricing pages and Status Pages docs (accessed 6 November 2026); the 250/1,000/5,000/25,000-subscriber totals are arithmetic on published unit prices, not vendor quotes. It does not compare status-page availability, notification delivery, subscriber experience, SLA or support response.
Eight limitations: (1) only US public list prices are used, excluding tax, discounts, commitments and regional differences; (2) one status page and base features only, excluding extra pages, Custom CSS, white-label, password/SSO, SMS and component/metric overage; (3) Statuspage’s white-label/brand removal is not publicly itemized, so it is not guessed and only public tiers are compared; (4) the products are not feature-equivalent: Statuspage is a specialist, Better Stack bundles on-call/monitoring/logs; (5) status-page availability, notification delivery, subscriber experience, SLA and failover were not tested; (6) Instatus, Checkly Status Pages and others are excluded; (7) enterprise contracts may include volume pricing; public annual prices are used; (8) prices and terms can change by contract, region and exchange rate. Treat this as a subscriber/white-label conversion template and replace assumptions with a 2–4 week real-incident POC.
Sources and basis
- Atlassian Statuspage, Pricing: atlassian.com/software/statuspage/pricing. Hobby 29/month (250 subscribers/5 members/5 metrics); Startup 99 (1,000/10/10, SMS/webhook, Custom CSS); Business 399 (5,000/25/25, CSS/HTML/JS, RBAC, component subscriptions); Enterprise 1,499 (25,000/50/50). Accessed 6 November 2026.
- Better Stack, Pricing: betterstack.com/pricing. Responder 29/month annual (34 monthly) includes one page, 1,000 subscribers, unlimited members, on-call/monitoring/logs/unlimited phone&SMS; extra page 12, Custom CSS 12, white-label 208, password 42, SSO 208, extra 1,000 subscribers 40. Accessed 6 November 2026.
- Better Stack, Status Pages docs: betterstack.com/docs/status-pages. Status-page, subscription, component and monitoring/on-call integration details. Accessed 6 November 2026.
Data cut-off 6 November 2026; prices are public list prices excluding tax; all models are editorial calculations. This is not procurement advice.