Direct answer: taking the first product link from each of 25 homepages gave 19 testable pages: at 390px only 9 show a contact entry on the first screen, 4 show a form, and none use quote/inquiry wording; 10 have no H1 and 4 overflow sideways. First-screen calls to action are mostly “contact us / phone”, not “get a quote”.
Method: first product link plus a 390px first screen
On 2026-11-10 between 19:42 and 19:45 we followed the first product link (anchor text or href containing 产品/product/产品中心) from the same 25 homepages and fetched the page on the same host; 19 succeeded (E13/E16 returned 502, E28 a 404, E18/E20/E25 had no product link). Between 19:47 and 19:52 we rendered those pages at 390x844 with headless Chrome, waited 2.5 seconds and counted only elements visible in the initial viewport: tel: and mailto: links, links or buttons whose text contains inquiry/quote/contact/phone, and forms with input controls. H1 count, tables and scrollable containers, and document width were also recorded. Nothing was scrolled, clicked or submitted.
Result 1: nine pages have an entry, none mentions a quote
| First-screen entry | Pages | Sites |
|---|---|---|
| Contact-page link (contact/咨询) | 8 | E03, E06, E11, E12, E17, E23, E26, E29 |
| tel: link | 4 | E17, E22, E23, E26 |
| mailto: link | 3 | E17, E22, E23 |
| “quote / inquiry” wording | 0 | — |
| No entry at all | 10 | E01, E02, E04, E08, E09, E14, E19, E24, E27, E30 |
Types can overlap: E17 has tel, mailto and a contact page; E22 has tel and mailto; E23 has all three. They offer “contact”, not “a quote”. That is enough for a visitor ready to buy, but a buyer still comparing options is given no low-pressure action.
Result 2: four first-screen forms; tables scroll or already fit
A form with input controls appears on the first screen on only four pages (E04, E06, E17, E29); most forms sit in an inquiry section further down. For tables: E04 has five, all inside horizontally scrollable containers; E08 has six that fit within 390px; E29 has two with no overflow. No table broke the layout in this sample, unlike the homepage overflow issues.
Result 3: ten pages without an H1, four overflowing
Ten of the 19 pages have no H1, consistent with the earlier product-entry round (6 of 13). Four overflow sideways at 390px: E04 (980 document width), E11 (404), E29 (1,200) and E30 (1,200) — the same fixed-width sites that fail the homepage audit, so mobile adaptation is a site-level problem, not a homepage-only one.
Five acceptance actions
- Put a quote action on the first screen. “Contact us” alone leaves comparing buyers with no next step; a “get a quote” button needs no backend change.
- Offer at least one tel and one mailto. Four pages have tel, three have mailto; only E17/E22/E23 have both plus a contact link.
- Do not bury every form. Only four first-screen forms; add a “quick inquiry” anchor that jumps to the form.
- Restore the H1. Ten of 19 lack one, which hurts search and AI extraction; the H1 should name the product or category, not the company.
- Fix site-level overflow first. E04/E29/E30 overflow on both homepage and product page, so fixing the template beats per-page patches.
Limits
- Entry choice: one product link per site, possibly a list page; not every product page.
- First-screen rule: initial viewport only, no scrolling or menu expansion; fixed overlays count if visible.
- Keyword rule: contact wording counts as an entry, but quote/inquiry is literal matching and may miss synonyms.
- Sample: 19 pages from one list and one city; a pilot, not an industry estimate.
Data and reproduction
Anonymised data: equipment-product-first-screen-2026.csv (19 rows by 13 columns: document width, H1, first-screen entry types/counts, forms, tables and overflow, time). The repository keeps docs/research/2026-11-product-first-screen.csv. Counts only; no site URLs.
Reproduction has two steps: follow the first product link from each homepage, then render at 390x844 and count only the initial viewport; the keyword list and scroll-container rule are in the method section.
Sources and definitions
- Sample: the same 25 homepages (positions 71-100 of the 2024 Changzhou first-set major equipment list, after website identification).
- Product entry: 2026-11-10 19:42–19:45, serial, one-second gap, desktop UA; fetched on the same host.
- Render: 19:47–19:52, 390x844, 2.5-second wait, no scrolling or clicking; first screen = initial viewport.
- Rules: tel/mailto from href; contact from text keywords; quote literal; table scrollability from an ancestor's overflow-x.
Frequently asked questions
Why 19 pages instead of 25?
We took the first product link from each of the 25 homepages; six sites yielded no usable page (E13/E16 returned 502, E28 a 404, E18/E20/E25 had no product link). Nineteen pages were measurable.
Zero pages with quote wording — was contact missed?
No. Contact entries are counted separately: 8 pages link to a contact page, 4 have tel and 3 have mailto on the first screen; none uses quote/request-a-quote wording there.
Only four first-screen forms — are the others lower down?
This page measures the initial viewport only. Forms may sit in an inquiry section further down and need scrolling; they are not counted here.
Do tables break the phone layout?
Not in this sample. E04's five tables sit inside a horizontally scrollable container, E08's six tables fit within 390px, and E29's two do not overflow.
Are product entry pages detail pages or lists?
Both. We follow the first product link on the homepage, which may land on a list or a detail page — that is where a buyer first arrives after tapping products.
Is this representative of the equipment industry?
No. 19 pages from one list and one city; a pilot. The figures describe these pages' 390px first screen on 2026-11-10.