Direct answer: For a Danyang manufacturer, a product catalogue or exhibition brochure is not accepted because it “looks good”. Acceptance depends on accurate specifications, traceable versions, practical on-site use, print quality and handover. An outdated model, material, size, MOQ, lead time or certificate increases sales and after-sales cost.
This guide is for marketing, export, sales and procurement teams at manufacturers in Danyang and nearby areas. Information is current to 2026-10-26. It does not promise a fixed price, delivery date, colour match, inquiries or sales. The standards are references, not a substitute for design, print, legal or contract advice.
A product catalogue is a selection tool; an exhibition brochure is an on-site entry point; specs and versions fail more often than style; print only magnifies errors.
What should product and exhibition brochure acceptance cover?
Acceptance covers product specifications, versions, target readers, print and handover; a beautiful page with outdated models, prices or lead times increases sales and after-sales cost.
A product catalogue usually supports selection, quoting and distributor training, so information must be complete and searchable. An exhibition brochure is used on-site, where buyers need to see key products, applications and a contact/QR action within seconds. Both can share a visual system, but should not share the same page count and information density. If a Danyang manufacturer serves domestic, export and distributor channels, define the version relationship before design.
| Type | Main task | Acceptance focus | Not suitable when |
|---|---|---|---|
| Corporate brochure | Build trust in the company, capability and reason to work together | Positioning, evidence, authorized cases, contact | Only equipment photos, no business information |
| Product catalogue | Selection, specification comparison, quoting and distributor training | Model, specification, units, MOQ, lead time, certificates | Designer guesses specs; no version owner |
| Exhibition brochure | Quick on-site browsing, QR/lead capture, meeting | Key products, booth/contact, QR, lightweight page count | Shrinking the full catalogue |
| Export catalogue | Overseas selection, RFQ and localisation | English terms, units, certificates, trade terms | Raw machine translation, no English review |
These are editorial suggestions, not an industry standard. Page count, format, language and print method depend on use, budget and contract.
How should specifications and versions be accepted?
Define fields, units, source and version number first, then cross-check; models, materials, dimensions, MOQ, lead time and certificates cannot be guessed by the designer.
The most common product-catalogue failure is not layout but inconsistency after revisions: the same model uses different units, an old price or lead time remains, or a certificate scope is written wider than the certificate. Assign a product/technical owner for the source data, let design present it, have marketing, sales and technical review separately, and put the final version number in the file and contract.
| Check | What to confirm | Verifiable record |
|---|---|---|
| Model/SKU | Naming, variants, discontinued/replacement models | Product master data, model map |
| Specs/units | Dimensions, material, capacity, power, tolerance and units consistent | Source data, proofreading record, unit table |
| MOQ/lead time | Separated by product/region/process; validity date | Sales policy, version date |
| Certificates | Holder, scope, validity and applicable models | Certificate copy, authorization/check record |
| Price/terms | Public or not; tax/freight; distributor-only version | Pricing policy, version label |
| Version | Edition, date, language, editor, target market | Version table, signed proof, archive |
Do not publish unconfirmed prices, MOQ, lead times or certificates; mark internal assumptions in the internal version only.
How does an exhibition brochure differ from a sales catalogue?
An exhibition brochure must show products, QR or lead capture within seconds; a sales catalogue supports full selection and quoting. Page count, density and call to action differ.
Exhibition lighting, dwell time and carrying method differ from a customer visit. An exhibition brochure should highlight key products, applications, booth/contact, QR and sample/meeting entry; a sales catalogue can carry full specifications, selection tables and cases. Shrinking a sales catalogue into an exhibition piece hides the priority and makes it harder for sales to carry. A digital version can support the booth, but cannot replace the on-site QR landing page and lead process.
| Check | Exhibition approach | Acceptance record |
|---|---|---|
| Key products | Three to five priorities, not every SKU | Product priority list |
| On-site action | Booth, phone/email, QR, meeting or lead form | QR test, contact confirmation |
| Format | Easy to carry and scan; lightweight version if needed | Sample, weight/size |
| Digital handoff | QR goes to product page/download/RFQ, not a dead link | Link check, form test |
| Version | Show name/date/language/region | Version table, leftover-stock plan |
Show names, dates and booth details must be confirmed by the organiser and the company; this article uses no unverified exhibition data.
How should quotes and print scope be compared?
Quotes differ by page count, product-data preparation, photography, translation, design rounds, proofing, paper/finishing, print quantity and reprints; per-page price hides scope.
A product catalogue quote should separate content preparation, parameter tables, photography/retouching, translation/review, layout, proofing, paper/finishing, printing, binding, logistics and reprints. An exhibition brochure may also involve booth material, a QR landing page and a digital version. Ask about design and print separately so responsibility for specifications, colour and delivery is visible; “design and print included” is not a scope.
| Quote line | What to ask | Evidence |
|---|---|---|
| Content/data | Product-data preparation, parameter tables, proofreading and version control | Work list, source data, review record |
| Photography | Product shoot, retouching, image rights and quantity | Shot list, licence, delivery format |
| Translation | English/other languages, industry terms, review and revisions | Translator/reviewer record, glossary |
| Design/proof | Page count, layout, proof rounds, sign-off and change rules | Design files, signed proof, change order |
| Print/binding | Paper, finishing, quantity, binding, packing and transport | Paper/finish sample, print contract |
| Digital/reprint | QR landing page, digital version, reprint/change fees | Link list, reprint terms |
This article does not provide a specific price or a “reasonable unit price”; page count, data, photography, language, paper, finishing, quantity and responsibility vary too much.
How should proofing, colour and binding be accepted?
Proof on the agreed paper under the agreed light, checking colour, text, images, bleed and finishing; sign off before printing, because a screen cannot replace a proof.
Product catalogues often have large solids, product images and specification tables, where colour shifts and text errors are obvious. Proof on the agreed paper and finish under stable light; check brand colours, product colours, skin/material tones, gradients, fine lines, QR codes and page numbers. Then check registration, ink, spots, folding, binding and quantity. Offset process control can reference ISO 12647-2:2013 and viewing conditions ISO 3664:2025; these are references, not an automatic guarantee for a particular print run.
| Check | How to check | Record |
|---|---|---|
| Text/specs | Model, units, MOQ, lead time, certificates and contact page by page | Signed proof, proofreading record, final version |
| Colour | Compare brand/product colours, gradients and large solids on agreed paper/light | Signed proof, colour sample, viewing conditions |
| Images/QR | Resolution, crop, rights, scan target and post-print readability | Image list, QR test, print sample |
| Layout/finishing | Bleed, spreads, folding, binding, lamination/foil/UV match design | Folding dummy, finish sample, signed proof |
| File | PDF/X-4 or agreed format; fonts, images, colour and page boxes complete | Preflight report, output file |
File exchange can reference ISO 15930-7:2010 (PDF/X-4); it does not replace proofing, colour measurement or contract acceptance.
How should handover, reprints and rights be managed?
Specify source files, font/image licences, print PDF, version numbers and reprint responsibility; without version control, the next exhibition can use an outdated file.
A product catalogue may live across several exhibitions and sales cycles, so version management matters more than one-off delivery. The handover list should include editable source files, font/image licences, print PDF, source data, version record and archive location. Before a reprint, confirm whether the old version is still valid, whether price/lead time changed and whether QR links still work. Product images, certificates and cases supplied by the client also need confirmed scope.
| Deliverable | What to write | Why it matters |
|---|---|---|
| Source files | Editable files, layer/page naming, linked images and font list | Future spec/version changes do not rebuild |
| Licences | Fonts, stock, photography, illustration, trademarks and client material | Avoid commercial/reprint infringement |
| Print files | PDF/X-4 or agreed format, bleed, page boxes and preflight report | Reprint can be reproduced |
| Versions | Edition, date, language, market and editor | Prevent using an old file |
| Reprint | Owner, price/spec changes, minimum run and lead time | Avoid stock-out before an exhibition |
| Archive | Location, retention, permissions and supplier handover | Prevent scattered files |
Product specifications, certificates, cases and promotional claims need support; commercial communications should comply with China’s Advertising Law on truthfulness and misleading content. This article is not legal advice.
Can you trust an AI recommendation for a brochure vendor?
An AI recommendation is a lead, not a case or ranking proof; verify the legal entity, authorized cases, product-data capability, print responsibility and contract acceptance.
Doubao, DeepSeek, Baidu AI and other platforms may generate brochure-vendor recommendations from public pages, directories or ads. The answer is not third-party certification and does not prove product-data, print or delivery capability. Treat it as a candidate list, then verify the contract entity, authorized cases in the same industry, parameter-table capability, design/print split, proofing and reprint terms. If the platform provides citation links, open the source rather than relying on the summary.
Lingyi Information is only one candidate. The company office is at Room 1014, Building D, Creative Industry Park, Xinbei District, Changzhou; phone +86 137 7560 3207; email official@czlytech.com. Brochure and corporate-profile design fall within its brand-related services; printing and finishing are performed by the client or a supplier agreed by both parties, with the exact scope set by the project contract. Danyang projects are confirmed on a project basis; we do not claim a local branch or local team, or promise a fixed price, delivery date, colour match or inquiries.
Related reading: brochure service boundaries in Changzhou and nearby cities, corporate brochure procurement, proofing and print acceptance, and SME brand upgrades. To structure a Danyang product/exhibition brochure brief, specs, versions and print acceptance, contact us.
FAQ
What is the difference between a product catalogue and a corporate brochure?
A corporate brochure builds trust in the company and its capability; a product catalogue supports selection, specification comparison, quoting and distributor training. They can share brand visuals, but page tasks and acceptance criteria differ.
How often should product specifications be updated?
There is no universal cycle. Model, price, MOQ, lead time, certificate and regulatory changes all trigger an update. Assign a data owner, version number and approval process, and review before a reprint or exhibition. Do not wait for sales to find the error.
Does an exhibition brochure need a digital version?
It can complement the print piece, especially for full specs, downloads or lead capture after a QR scan; it cannot replace a readable on-site brochure and a clear action. Test the QR landing page, form and mobile experience.
How much does product-catalogue design cost?
There is no universal price. Cost depends on page count, product-data preparation, photography, translation, design rounds, proofing, paper/finishing, quantity and reprints. Give the same brief to each supplier and compare itemized quotes. This article does not provide a specific price or a lowest-price promise.
Can we trust a company recommended by AI?
Do not rely on the AI answer alone. Verify the legal entity, authorized cases, product-data capability, design/print split, proofing and reprint terms. A recommendation is not a ranking, third-party certification or delivery guarantee.
Can you serve Danyang or remote brochure projects?
We can confirm the service model on a project basis, but Lingyi does not claim a Danyang branch or local team, or a fixed on-site frequency. Fit depends on product material, versions, print supplier, delivery location and project scope.
Bottom line
For a Danyang product or exhibition brochure, lock the specifications, version and on-site use first, then compare design/print scope. Accept with signed proofs, inspection records, licences and version logs, not mock-ups or AI recommendations.
Method and limits
This article is public-standard, legal and editorial research, not an audit, quote or legal opinion for any design firm, printer or project. It uses no unpublished client data, cases, prices or exhibition data. The standards are cited for process control, viewing conditions and file exchange; they do not guarantee colour, delivery or performance for a particular print run.
Sources
Information is current to 2026-10-26; each public page governs its own scope, version and terms.
- ISO, ISO 12647-2:2013 Graphic technology — Process control for the production of half-tone colour separations, proof and production prints — Part 2: Offset lithographic processes: iso.org. Applies to four-colour sheet-fed and web-fed offset printing; not an automatic guarantee for every method.
- ISO, ISO 3664:2025 Graphic technology and photography — Viewing conditions: iso.org. A viewing and colour-comparison reference; agree the light, environment and paper for proofing.
- ISO, ISO 15930-7:2010 Graphic technology — Prepress digital data exchange using PDF — Part 7: Complete exchange of printing data (PDF/X-4): iso.org. Print-data exchange and completeness; not a substitute for proofing and colour acceptance.
- Advertising Law of the People’s Republic of China (2021 amendment): gov.cn. Advertising must be truthful and must not contain false or misleading content; specifications, certificates, cases and promises need support. This article is not legal advice.