Direct answer: at annual public prices, the entry cost for one user is Jungle Scout Catalyst Starter at USD 29/month (348/year), Helium 10 Platinum at 99/month (1,188/year) or SellerSprite Standard at 790/year (about 65.8/month). SellerSprite Basic at 390/year is cheaper, but its Product Tracker, Keyword Tracker and New Listing Tracker are all zero, so it is not a complete product-research tool. For three accounts: Jungle Scout Brand Owner at 129/month (1,548/year, three seats) or SellerSprite Standard at 790/year (one main + three child accounts); Helium 10 tiers by annual sales, and multi-user/multi-store needs Enterprise with a custom quote. For AI agent, ads automation and inventory/P&L, Helium 10 Diamond is 279/month (3,348/year).
This guide is for Amazon/cross-border sellers, brands and procurement teams comparing product-research, keyword and operations tools in 2026. Data cut-off: 5 November 2026; prices are US public list prices in USD, excluding tax, with no FX conversion; the TCO is an editorial calculation, not a vendor quote. The three are not identical: Jungle Scout tiers by feature, Helium 10 by annual sales, SellerSprite by accounts + tracker quotas.
Separate feature-based, sales-based and account/tracker-based pricing; then check the real Product Tracker/Keyword Tracker quotas, child accounts and add-on seat prices; finally add AI agents, ads automation, inventory/P&L, training and data validation. A USD 29 Starter and a USD 99 Platinum are not the same capability, and a 390/year Basic has no trackers at all.
Three pricing units: features, sales bands, accounts + trackers
Jungle Scout Catalyst tiers by feature (Starter/Growth/Brand Owner), with price rising by features and tracker quotas; Brand Owner includes three seats. Helium 10 tiers by annual sales: Platinum for USD 0–100K, Diamond for 100K–10M and Enterprise above 10M; only Diamond includes the AI agent, ads automation and inventory/P&L. SellerSprite sells monthly/annual plans tiered by main + child accounts and Product/Keyword/New Listing Tracker quotas (Basic/Standard/Advanced/VIP). The first procurement question is whether you are buying features, a sales band, or accounts and quotas.
| Platform | Pricing unit | Tier logic | Best fit | Boundary |
|---|---|---|---|---|
| Jungle Scout Catalyst | Feature tier + seats/quotas | Starter/Growth/Brand Owner; Brand includes 3 seats | From product research to brand competitive intelligence | Starter quotas low; Growth extra seat 459 |
| Helium 10 | Annual sales band | Platinum 0–100K; Diamond 100K–10M; Enterprise 10M+ | One suite for research/ads/inventory/P&L | Diamond only for AI/ads/inventory; multi-user goes Enterprise |
| SellerSprite | Accounts + tracker quotas | Basic/Standard/Advanced/VIP; annual includes child accounts | Budget-first teams needing child accounts/multi-store | Basic has no trackers; child accounts annual only |
Sources: Jungle Scout Catalyst Pricing, Helium 10 Pricing and SellerSprite Pricing (all accessed 5 November 2026). This is editorial grouping, not a vendor taxonomy; “boundary” covers only what the official pages verify and does not judge data accuracy or product-selection results.
The official 2026 price lists
Jungle Scout: Starter 29/month annual (49 monthly), Growth 49 (79) and Brand Owner 129 (149); Brand includes three seats, extra seats are 459 each, and five more segments cost 950/year. Helium 10: Platinum 99/month annual (129 monthly, 1,188/year), Diamond 279 (359, 3,348/year) and Enterprise from 1,499/month annual. SellerSprite: Basic 39/month (390 annual), Standard 79 (790), Advanced 129 (1,290) and VIP 189 (1,890); annual gives two months free and child accounts are annual-only.
| Platform / plan | Annual (USD/month) | Monthly (USD/month) | Annual total (USD) | Accounts / tracker quota |
|---|---|---|---|---|
| Jungle Scout Starter | 29 | 49 | 348 | 1 seat; 50 products, 500 estimates, 100 opp, 50 keyword |
| Jungle Scout Growth | 49 | 79 | 588 | 1 seat; 150 products, 1,000 estimates, 250 keyword, supplier DB |
| Jungle Scout Brand Owner | 129 | 149 | 1,548 | 3 seats; 2,000 products, 5,000 estimates, 5,000 rank keywords, CI |
| Helium 10 Platinum | 99 | 129 | 1,188 | USD 0–100K annual sales; product/keyword research, basic tracking/profit |
| Helium 10 Diamond | 279 | 359 | 3,348 | USD 100K–10M sales; AI agent, MCP 1,000 calls, ads automation, inventory/P&L |
| Helium 10 Enterprise | From 1,499 | — | From 17,988 | USD 10M+; 10+ users, 15+ stores, 5,000 ASINs |
| SellerSprite Basic | 32.50 | 39 | 390 | 1 main account; Product/Keyword/New Listing Tracker all 0 |
| SellerSprite Standard | 65.83 | 79 | 790 | 1 main + 3 child; 100 products, 500 keyword, 50 new listing |
| SellerSprite Advanced | 107.50 | 129 | 1,290 | 1 main + 6 child; 300 products, 1,000 keyword, 100 new listing |
| SellerSprite VIP | 157.50 | 189 | 1,890 | 1 main + 10 child; 500 products, 2,000 keyword, 200 new listing |
Sources: Jungle Scout Catalyst Pricing (annual/monthly toggle, plan comparison, seat/segment prices), Helium 10 Pricing (annual/monthly toggle, sales bands, Enterprise entry) and SellerSprite Pricing (monthly/annual toggle, child accounts and tracker quotas). USD, excluding tax; SellerSprite annual monthly prices are editorial conversions (390/12, 790/12, 1,290/12, 1,890/12); Helium 10 Enterprise annual total is 1,499×12, subject to contract.
1 / 3 / 5 accounts: annual TCO
One user: Jungle Scout Starter 348/year, Helium 10 Platinum 1,188 and SellerSprite Standard 790 (Basic 390 has no trackers). Three accounts: Jungle Scout Brand Owner 1,548 (three seats) and SellerSprite Standard 790 (one main + three child); Helium 10 multi-user/multi-store requires Enterprise and has no public seat price. Five accounts: Jungle Scout Brand 1,548 + 2 seats × 459 = 2,466 and SellerSprite Advanced 1,290 (one main + six child); Helium 10 goes Enterprise.
| Option | 1 user/year | 3 accounts/year | 5 accounts/year |
|---|---|---|---|
| Jungle Scout Starter | 348 | — (1 seat) | — |
| Jungle Scout Growth | 588 | 588 + 2×459 = 1,506 | 588 + 4×459 = 2,424 |
| Jungle Scout Brand Owner | 1,548 (3 seats) | 1,548 | 1,548 + 2×459 = 2,466 |
| Helium 10 Platinum | 1,188 | Confirm/Enterprise | Enterprise |
| Helium 10 Diamond | 3,348 | Confirm/Enterprise | Enterprise |
| SellerSprite Basic | 390 (no trackers) | — | — |
| SellerSprite Standard | 790 | 790 (1 main + 3 child) | — |
| SellerSprite Advanced | 1,290 | 1,290 (1 main + 6 child) | 1,290 |
| SellerSprite VIP | 1,890 | 1,890 (1 main + 10 child) | 1,890 |
Editorial calculation, not a quote. Annual total = annual monthly price × 12 or the official annual total; Jungle Scout extra seats use 459/seat/year, subject to official eligibility; SellerSprite child accounts are annual-only and monthly prices are annual total ÷ 12; Helium 10 public pages do not list multi-user seat prices, so these are marked “confirm/Enterprise” rather than guessed. Excludes tax, API/add-ons, training, data validation and manual research time.
Read the table with quotas: SellerSprite Standard at 790/year with one main + three child and 100 Product Tracker is the obvious low-cost choice for a three-person team; Jungle Scout Brand Owner at 1,548/year gives three seats, 2,000 products, 5,000 rank keywords and Competitive Intelligence — double the price but far larger quotas; Helium 10 Platinum at 1,188/year is basic research/tracking, while Diamond at 3,348/year adds the AI agent, ads automation and inventory/P&L. Choosing the wrong tier saves subscription money and spends it again on quotas or manual work.
Tracker quotas: why Basic is not a complete research tool
SellerSprite Basic at 390/year is cheap, but Product Tracker, Keyword Tracker and New Listing Tracker are all zero: it supports basic queries/exports, not ongoing competitor/keyword tracking. Standard at 790/year gives 100/500/50; Advanced 1,290 gives 300/1,000/100; VIP 1,890 gives 500/2,000/200. Jungle Scout Starter gives 50 products/500 estimates/50 keyword, Growth 150/1,000/250 and Brand 2,000/5,000/5,000. Helium 10 does not publish the same tracker counts by plan, so procurement must confirm them separately.
| Plan | Product Tracker | Keyword Tracker | New Listing Tracker | Estimate/search quota |
|---|---|---|---|---|
| JS Starter | 50 products | 50 keyword searches/month | — | 500 estimates/month; 100 opp/month |
| JS Growth | 150 products | 250 keyword searches/month | — | 1,000 estimates/month; rank 500 |
| JS Brand Owner | 2,000 products | Unlimited keyword/rank 5,000 | — | 5,000 estimates/month; AI Assist 500/month |
| SS Basic | 0 | 0 | 0 | 50 exports/day/user |
| SS Standard | 100 | 500 | 50 | 50 exports/day/user |
| SS Advanced | 300 | 1,000 | 100 | 50 exports/day/user |
| SS VIP | 500 | 2,000 | 200 | 50 exports/day/user |
| H10 Platinum/Diamond | Same metric not published | Same metric not published | Same metric not published | By sales band/plan; confirm |
Sources: Jungle Scout Catalyst plan comparison, SellerSprite Pricing and Helium 10 Pricing (accessed 5 November 2026). This is an editorial comparison; “unlimited keyword/rank 5,000” means Brand Owner’s Keyword Scout is unlimited and Rank Tracker supports 5,000 keywords; Helium 10 does not publish the same tracker counts and is not guessed. Quotas reset monthly; annual billing does not raise the monthly cap.
Capability matrix: AI, ads, inventory, competitive intelligence
Jungle Scout Brand Owner is strong on Competitive Intelligence, 2,000 products, 5,000 rank keywords and three seats. Helium 10 Diamond is strong on the AI agent/MCP, ads automation/dayparting, inventory, P&L and refund service, for brands putting ads/operations on one platform. SellerSprite is strong on price, child accounts and tracker quotas; AI/ads/inventory are not its public selling points. All three do product/keyword research, but the post-selection operations depth differs.
| Capability | Jungle Scout | Helium 10 | SellerSprite |
|---|---|---|---|
| Product/keyword research | From Starter; Brand has the largest quotas | From Platinum | Queries from Basic; trackers from Standard |
| AI agent/assistant | Starter AI Assist chat only; Brand 500/month | Diamond includes Helium AI agent + MCP 1,000 calls | No AI agent listed |
| Ads automation | Not listed | Diamond rules/dayparting/bid/budget | Not listed |
| Inventory/P&L/refunds | Not listed | Diamond inventory/P&L/managed refunds | Not listed |
| Competitive intelligence | Brand Owner CI/benchmark/segments | Same metric not listed | Same metric not listed |
| Child accounts/seats | Brand 3 seats; extra 459/seat | Enterprise 10+ users/15+ stores | Annual 3/6/10 child accounts |
| Sales band | Catalyst for USD 0–1M; 1M+ goes Cobalt | Platinum/Diamond/Enterprise by annual sales | No sales band |
Sources: Jungle Scout Catalyst Pricing, Helium 10 Pricing and SellerSprite Pricing (accessed 5 November 2026). This is an editorial comparison, not a full feature list; “not listed” means the official pricing page does not sell that capability as part of the plan, not that another module/API can never provide it. Data accuracy, selection success and ads performance were not tested.
Six price traps: no trackers on Basic, 459 seats, sales bands
First, SellerSprite Basic at 390/year has zero trackers, so “390 is enough for research” is wrong. Second, Jungle Scout Growth extra seats cost 459/seat/year, so three people may be better off on Brand Owner at 1,548. Third, Helium 10 tiers by annual sales: above USD 100K you need Diamond, above USD 10M Enterprise. Fourth, Helium 10 multi-user/multi-store pricing is not public, so treat it as Enterprise. Fifth, annual saves 16%–40% but is paid upfront. Sixth, API, segments, extra seats and training are extra.
| What it looks like | What it is | Budget impact |
|---|---|---|
| SellerSprite Basic 390/year | Product/Keyword/New Listing Tracker all 0 | Cannot track; product research starts at Standard 790 |
| Jungle Scout Growth 588/year | 1 seat; extra seat 459/seat/year | Three people 1,506, close to Brand 1,548 |
| Helium 10 Platinum 1,188/year | USD 0–100K sales; no AI/ads/inventory | Above 100K or needing AI/ads/inventory → Diamond 3,348 |
| Helium 10 Diamond 3,348/year | USD 100K–10M sales; multi-user still Enterprise | Team/multi-store needs a separate quote |
| Annual monthly price | JS saves about 40%; H10 about 22%; SS 16% | Upfront payment/annual commitment |
| Subscription = total cost | API, segments, seats, training, data validation extra | Add 10%–30% first-year buffer |
Sources: Jungle Scout Catalyst Pricing, Helium 10 Pricing and SellerSprite Pricing (accessed 5 November 2026). Percentages are editorial arithmetic (monthly vs annual monthly price); excludes tax, API/add-ons, training, data validation and manual time. Specific seat/Enterprise prices follow the contract.
Which option fits which scenario?
One person, budget-first, full product research: Jungle Scout Starter 348/year or SellerSprite Standard 790/year. Three-person team needing child accounts/trackers: SellerSprite Standard 790 or Advanced 1,290. Three people needing competitive intelligence/large quotas: Jungle Scout Brand Owner 1,548. AI agent/ads/inventory/P&L in one place: Helium 10 Diamond 3,348. USD 10M+ sales, 10+ users/15+ stores: Helium 10 Enterprise from 1,499/month. Basic queries/exports only, no trackers: SellerSprite Basic 390 (limited selection value).
| Scenario | First choice | Why | Watch out |
|---|---|---|---|
| 1 person, budget-first, full research | JS Starter / SS Standard | 348/year vs 790/year | JS quotas low; SS Basic has no trackers |
| 3 people, child accounts/trackers | SS Standard / Advanced | 790/1,290 with 3/6 child accounts | Child accounts annual-only |
| 3 people, competitive intelligence/large quotas | JS Brand Owner | 1,548 with 3 seats, 2,000 products, CI | Extra seat 459 |
| AI/ads/inventory/P&L in one | Helium 10 Diamond | 3,348/year, AI agent/MCP/ads automation | Multi-user goes Enterprise |
| USD 10M+ sales, 10+ users | Helium 10 Enterprise | From 1,499/month, 15+ stores/5,000 ASINs | Annual/contract price |
| Basic queries/exports only | SellerSprite Basic | 390/year lowest | No trackers; limited research depth |
“First choice” is an editorial judgement, not a vendor recommendation; the final decision depends on sales, team size, tracker quotas, ads/inventory needs, data accuracy and the manual research process. Prices are public list prices, excluding tax and add-ons.
What should procurement and acceptance specify?
At least eight things: annual sales/tier, users/child accounts, Product/Keyword/New Listing Tracker quotas, AI/ads/inventory/P&L boundaries, seat/add-on prices, data source and accuracy, export/API, and a four-week real product-research POC. The POC should use the same 20–30 ASINs/keywords, recording search time, data gaps, estimate error, export usability and team adoption, not just the demo.
- Sales band: trailing annual sales; Helium 10 Platinum/Diamond/Enterprise tier by sales, and above the band requires an upgrade; Jungle Scout 1M+ goes Cobalt.
- Accounts: how many users, child accounts/multi-store; JS Brand 3 seats, extra 459; SS annual 3/6/10 child; H10 Enterprise 10+ users/15+ stores.
- Trackers: how many ASINs/keywords/new listings; SS Basic 0, Standard 100/500/50; JS 50/150/2,000 products.
- AI/ads/inventory: AI agent, ads automation, inventory, P&L, refunds; mostly H10 Diamond/Enterprise.
- Data: source, update frequency, estimate error, marketplace coverage; compare the same ASINs with actual sales/keywords.
- Export/API: export frequency, API quota/price, BI/ERP integration; SS 50 exports/day/user, API extra.
- Contract: annual/monthly, refund policy, seats/add-ons, auto-renewal; SS refunds are for the unused portion, not unconditional.
- POC: four weeks, 20–30 ASINs/keywords, three categories; record research time, data gaps, error, export usability and team adoption.
FAQ
One person: what is cheapest?
Annual: Jungle Scout Starter 348, SellerSprite Standard 790 and Helium 10 Platinum 1,188. For full product research on a budget, JS Starter is lowest; for child accounts/higher trackers, SS Standard 790; for AI/ads/inventory, H10 Diamond 3,348. SellerSprite Basic 390 is lowest but has zero trackers, so it is not recommended as the only research tool.
What about a three-person team?
SellerSprite Standard 790/year (one main + three child) is cheapest; Jungle Scout Brand Owner 1,548/year includes three seats, 2,000 products, 5,000 rank keywords and CI; Jungle Scout Growth 588 + 2×459 = 1,506 is close to Brand, so Brand is usually better. Helium 10 multi-user requires Enterprise and has no public seat price.
What about five people?
SellerSprite Advanced 1,290/year (one main + six child) is cheapest; Jungle Scout Brand 1,548 + 2×459 = 2,466; Helium 10 goes Enterprise from 1,499/month. Above five people, focus on child accounts/permissions, tracker quotas and export, not just the monthly fee.
Is SellerSprite Basic at 390/year usable?
Only for basic queries/exports: Product Tracker, Keyword Tracker and New Listing Tracker are all zero, so it cannot track competitors/keywords continuously. For tracking, start at Standard 790/year (100/500/50). Basic suits ad-hoc data checks, not a team’s only research system.
How do Jungle Scout extra seats work?
Growth/Brand Owner allow extra seats at the published 459/seat. Brand Owner includes three seats; five people = 1,548 + 2×459 = 2,466. Growth is 588 for one seat; three people = 588 + 2×459 = 1,506, close to Brand 1,548; above three, compare Brand’s quotas/CI against the difference.
Why does Helium 10 tier by sales?
Platinum is for USD 0–100K annual sales, Diamond for 100K–10M and Enterprise for 10M+. Diamond includes the AI agent/MCP, ads automation and inventory/P&L; multi-user/multi-store (10+ users, 15+ stores) needs Enterprise. The tier follows sales, not headcount, so confirm your band first.
How much do annual and monthly differ?
Jungle Scout annual saves about 40% (Starter 29 vs 49, Growth 49 vs 79, Brand 129 vs 149); Helium 10 about 22% (99 vs 129, 279 vs 359); SellerSprite 16% (about two months free, Basic 390 vs 468). Annual is usually upfront/annual commitment, so cash flow matters.
What hidden costs remain?
Extra seats (JS 459/seat), child accounts (SS annual only), API/export overage, segments (JS 950/year per 5), training, data validation, manual research time and ads/inventory tools. The subscription is only the base; add a 10%–30% first-year buffer.
Research method and limitations
This article separates “official facts” from “editorial modelling”: plan prices, tiers, tracker quotas and child/seat rules come from the three official pricing pages; the one/three/five-account TCO is arithmetic on public prices, not a vendor quote. It does not compare data accuracy, selection success or ads performance.
Eight limitations: (1) only US public list prices are compared, excluding tax, add-ons, implementation/training; (2) Helium 10 multi-user/multi-store seat prices are not public and are marked “confirm/Enterprise”; (3) SellerSprite annual monthly prices are annual total ÷ 12; actual billing is annual; (4) data accuracy, update frequency and marketplace coverage were not tested; (5) AI/ads/inventory module effectiveness was not compared; (6) only three vendors are compared, excluding AMZScout, Viral Launch, Keepa and Jungle Scout Cobalt; (7) API/export limits and refund terms were not verified; (8) mainland China network, payment and local pricing are excluded. Treat this as a unit-alignment template and replace assumptions with a four-week real research POC.
Sources and basis
- Jungle Scout, Catalyst Pricing: junglescout.com/pricing/catalyst-plans. Starter 29/month annual (49 monthly), Growth 49 (79), Brand Owner 129 (149); annual totals 348/588/1,548; Brand includes 3 seats, extra seat 459, segments 950/year per 5; tracker 50/150/2,000 products, 50/250/unlimited keyword, 500/1,000/5,000 estimates. Accessed 5 November 2026.
- Helium 10, Pricing: helium10.com/pricing. Platinum 99/month annual (129 monthly, 1,188/year, USD 0–100K sales); Diamond 279 (359, 3,348/year, 100K–10M sales, AI agent/MCP 1,000 calls/ads automation/inventory/P&L); Enterprise from 1,499/month annual (10M+ sales, 10+ users/15+ stores/5,000 ASINs). Accessed 5 November 2026.
- SellerSprite, Pricing: sellersprite.com/en/price. Basic 39/month (390 annual), Standard 79 (790), Advanced 129 (1,290), VIP 189 (1,890); annual child accounts 0/3/6/10; Product Tracker 0/100/300/500, Keyword Tracker 0/500/1,000/2,000, New Listing Tracker 0/50/100/200; 50 exports/day/user. Accessed 5 November 2026.
Data cut-off 5 November 2026; prices are public list prices excluding tax; all models are editorial calculations. This is not procurement or investment advice.